The challenge

Réé Coffee came with a clear goal: at least 250 new leads a month.

That needed more than one good-looking video. It needed a system that could turn strangers into customers, consistently.

The solution

Before touching a camera, I spent time with the team to find what makes Réé Coffee different and why people should care. Those conversations shaped the messaging and the tone of every ad.

We built three levels of content: short punchy ads to capture attention and collect leads, story-driven videos to build trust, and email and landing-page videos to convert.

Production was lean and cinematic: one shoot designed to create a year’s worth of content in days, with design, marketing and distribution aligned from the start.

The result

In two weeks, the campaign generated 2,216 leads, more than eight times the monthly goal.