It still surprises me sometimes.

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About Joost
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It still surprises me sometimes. Volvo calls when they need campaigns across multiple markets. Bacardi trusts me with their premium brand positioning. UNESCO brings me in for strategic creative direction.

Politiezone Antwerpen lets me handle their recruitment for 800 new officers.These aren't small decisions. When a multinational invests €100,000+ in a campaign, or a government agency needs to attract quality candidates, they're betting their success on my strategic thinking.

The responsibility is both terrifying and energizing.

From MNO to start-up

I’m built for creating, not maintaining
After studying across Denmark, Belgium, and London, I spent four years at Philip Morris International. I learned plenty about business—but more about myself: I’m built for creating, not maintaining.
The exceptional ability to connect
And I realized - that ability to connect seemingly separate things is my real skill. Business and creativity. Strategy and execution. Personal fulfillment and professional results.

What this means for you

You're not getting a consultant who learned from textbooks
When we work together, you’re getting someone who has built companies from the ground up - not someone who just read about it in textbooks. Real experience solving real problems.
Not a vendor, but a partner
I don’t show up to tick boxes. I show up to move the needle with you. That means honest conversations, clear expectations, and a long-term mindset. The best work happens when we build it together.
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Strategic AI for concept development and briefing. Visual AI for rapid prototyping and iteration. Professional editing and design software for craft-level execution. Research tools that cut through noise. Project management that keeps complex campaigns aligned.Each tool carefully chosen to amplify strategic thinking while maintaining the human touch that makes content authentic and drives real business results.

My daily tools
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ChatGpt
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Claude AI
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Midjourney AI
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Gemini AI
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Runway AI
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Veo AI
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Nano Banana AI
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Descript
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Perplexity
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Monday.com
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Photoshop
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Webflow
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Final Cut Pro
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Canva

Recent awards

2025

BOCA award

Lidl Belgium - "De eerlijkste jobsvacature"
Belgium
2024

BOCA award

Politie Antwerpen "De politieronde"
Belgium
2024

ABCD award

PMI "Entrepreneurship"
Global

Frequently asked questions

What makes your approach different?
Do you only work with big brands?
How is this different from hiring a marketing manager or creative agency?
What's your working model?
Do you work remotely or on-site?
How do you measure success?
What's the investment?
What if it's not working out?

How do I know if this is right for my company?
What’s your philosophy?
Why would I need this instead of hiring someone full-time?
Why the three-month minimum?
How do you use AI in your work?
What's your track record?
What if I only need help with one specific campaign?
What do you need from me to be successful?