The challenge

Omexco is known worldwide for its luxury wallcoverings, but most people only knew the products, not the brand behind them.

The brief was a video identity that shows Omexco’s craftsmanship, global reach and Belgian roots in a way that feels both premium and human.

The solution

I started by sitting with the Omexco team to understand what sets them apart: decades of craftsmanship, production in the heart of Europe, presence in more than 100 countries and an eye for beauty.

From there I mapped out three tracks: a cinematic brand film with voiceover, 30-second vertical reels for social, and close-up features on the people and processes behind the wallcoverings.

We could only film in finished spaces, so that became the concept: interiors shot like artworks, cut with hands, textures and light. No overhype, no gimmicks.

The result

A cohesive suite of brand content: a brand film for trade shows and online, a library of reels for Instagram and LinkedIn, and a voice that puts Omexco the brand in the spotlight.