The challenge

Philip Morris International has teams across HR, sales, sustainability and corporate affairs. Each ran its own campaigns, with its own priorities.

What was missing was consistency: someone to connect the dots, so campaigns support each other and every euro delivers results.

The solution

I work across the departments as the connector. That includes recruitment campaigns for HR, product storytelling for sales, purpose-driven content on the shift towards reduced-risk products, and managing executive and corporate LinkedIn accounts.

Every campaign connects back to PMI’s bigger story, and every campaign is measured against results.

The result

One consistent voice across HR, sales, sustainability and corporate affairs, with campaigns that reinforce each other and clear workflows for distribution and LinkedIn.