Atoz is a leading facility management company that manages everything from cleaning and maintenance to security and catering across multiple industries. With over 50 different job profiles to fill year-round — from janitors to technical specialists to team leaders — they faced a major challenge: inconsistent messaging, outdated brand presence, and recruitment campaigns that weren't converting.
They needed a complete brand facelift with content at the center: a new website that actually worked, social media that attracted talent, and recruitment campaigns that could scale across dozens of different roles. This was their first time investing seriously in strategic content, so everything had to be lean, measurable, and immediately effective.
That's where I stepped in as Strategic Creative Director — to completely transform how Atoz shows up in the market and fills their talent pipeline.
BTS - ATOZ shoot
Complete Brand Transformation Through Content
Building a Content-First Brand System Instead of random campaigns and outdated messaging, I built Atoz a complete content ecosystem:
Website Redesign – Content strategy and direction for a conversion-focused site that showcases their expertise and makes applying irresistible
Social Media Overhaul – LinkedIn and Facebook content that positions Atoz as the employer of choice in facility management
Recruitment Content System – Scalable campaigns for 50+ different job profiles, from entry-level to specialized technical roles
Brand Voice & Messaging – Consistent tone and positioning across all touchpoints that speaks to both clients and candidates
My focus was orchestration: ensuring every piece of content — whether for the website, social media, or job ads — reinforced the same professional, reliable, opportunity-rich brand story.
BTS ATOZ
Results
Atoz now benefits from:
A professional, conversion-focused website that actually attracts quality candidates
Consistent brand presence across LinkedIn and Facebook that builds trust with potential hires
A scalable recruitment content system that works for janitors and facility managers alike
Clear workflows for content creation, social posting, and campaign management
Campaigns that are not just professional-looking, but designed for measurable recruitment ROI
My Role in this Project
Conducted needs assessment across all departments to understand recruitment challenges
Planned and directed complete website content strategy and creation
Built social media presence from scratch with content calendars and posting systems
Created recruitment campaign templates that scale across 50+ different job profiles
Established brand voice and messaging guidelines for consistent communication
Set up lean, measurable processes since this was their first strategic content investment
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