No corporate slogans. No fake culture videos. Just a structured process that shows who you really are — and who you’re not.
Step 1
Understanding your reality
We start with a kick-off to understand your company, roles, culture, and hiring challenges. Not the version you want to sell — the one people actually experience.
Step 2
Employer branding strategy
We define what you should be known for as an employer, who you want to attract, and what needs to be shown (and what doesn’t). Clear positioning, clear messaging.
Step 3
Content & campaign execution
We translate the strategy into content and campaigns — usually video-first — designed for the channels your future employees actually use.
Step 4
Long-term attraction
The goal isn’t a one-off hiring spike. We build a foundation you can keep using, adapting, and growing as your team evolves.
After 50+ campaigns we know what makes people apply - and what makes them walk away.
Employer Branding Strategy. Clear positioning as an employer, based on reality, not wishful thinking.
Video production. Authentic videos with real people. No scripts that don’t sound like you.
Photography. Visuals that show the workplace, the people, and the atmosphere as it truly is.
Content reuse. One shoot, multiple assets — usable for jobs, socials, website, and ads.
Distribution.We think through where candidates will actually see your employer brand.
Measurement. We track what attracts the right candidates and adjust when needed.
Why Joost Narraina
Why work with me on employer branding?
I’ve worked on employer branding from both sides — as a strategist and inside organisations. That means fewer empty promises, more credibility, and campaigns that attract people who actually stay.
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