By Joost Narraina, Strategic Creative Director
Yesterday, I had a call with a marketing manager who started with: "I'm drowning, and I don't know how to fix it."
Sound familiar?
She was juggling social media, website updates, job descriptions for HR, sales materials, events, and somehow finding time for actual strategy. Working nights and weekends just to keep up.
This isn't unique. It's most marketing teams in growing businesses.
After working with overwhelmed teams across Europe—from local service companies to international brands—I've learned something: The solution isn't more people, tools, or campaigns. It's strategic organization that makes everything work together instead of against each other.
Most marketing teams are stuck in reactive mode. Everything's urgent. Quality suffers. And there's zero time for the strategic thinking that actually drives growth.
The hidden issue? Disconnected efforts waste resources. Monday's sales presentation doesn't connect to Wednesday's social campaign. Thursday's job posting sounds like it's from a different company than Friday's customer newsletter.
Instead of giving overwhelmed teams more tasks, I provide the strategic framework that makes what they're already doing more effective.
Week 1-2: Strategic Foundation I handle the strategic thinking so they don't have to. Analyze what's working, identify missed connections, create unified messaging that works across all departments.
Week 2-4: System Creation
Build templates, guidelines, and workflows that make daily execution easier. One strategic piece of content serves multiple purposes instead of creating everything separately.
Ongoing: Strategic Oversight Monthly planning sessions and weekly check-ins. Strategic guidance without micromanaging daily tasks.
A tech company's marketing manager was working 60-hour weeks. After three months working together:
The secret? We connected sales, marketing, and HR around one strategic narrative instead of creating separate materials for everything.
I provide strategic direction without operational burden. Teams get senior-level thinking when they need it, without full-time overhead.
The difference:
Your team needs strategic creative direction when:
Marketing teams don't need more work—they need strategic direction that makes their existing work more effective.
When teams have clear strategic direction and proven systems, they can focus on execution instead of constant decision-making. They create less content that accomplishes more. They work normal hours while delivering better results.
The overwhelmed marketing teams I work with don't stay overwhelmed. They become strategic, efficient, and effective. And most importantly, they enjoy their work again.
If your marketing team is drowning in daily tasks with no time for strategic thinking, let's talk.
Ready to give your team strategic relief?
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